In November 2024, Tanya Taylor — the founder of her 13-year-old namesake fashion brand — realized a dream she’d had since she was a student at Parsons. Inspired by the alter ego she created as a fashion design student, she launched Delphine, a spinoff brand focused on evening wear. Delphine has proven to be a successful experiment. According to Taylor, it surpassed her initial sales goal for the first year by over 15%. The brand’s focus on playful evening wear filled a white space that Taylor identified between ultra-luxury looks from brands like Prada and Chanel and cheap fast-fashion outfits bought for one-and-done events. Average Delphine looks retail for $900-$1200. The Tanya Taylor brand is also successful and profitable, seeing 40% sales growth over the last two years and hitting $25 million in annual revenue.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
