Beauty Briefing: What recent investments from Estée Lauder and LVMH say about the fragrance market

This week, I checked in on the spate of investments from major conglomerates into niche fragrance brands. Additionally, Gap taps Summer Fridays for its latest collab, and Black Friday data points to cautious purchasing.  Why Estée Lauder and LVMH are taking minority stakes in niche fragranceThis is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

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