Claridge’s Christmas tree, designed by Daniel Lee, Burberry Credits: Claridge’s In Pictures This holiday season, fashion brands and designers aren’t just content with taking over the windows at luxury department stores but instead dressing Christmas trees for luxury hotels across London. Claridge’s unveiled a 16-foot tree decorated with bows designed by Burberry’s Daniel Lee, while The Londoner embraced the ethereal aesthetic of Susan Fang, and One Hundred Shoreditch brought a monstrous touch to the festive season with Charles Jeffrey. Claridge’s Christmas tree, designed by Daniel Lee, Burberry Credits: Claridge’s Claridge’s – Daniel Lee and Burberry Luxury Mayfair-based hotel Claridge’s has a long tradition of tapping fashion designers and brands to dress its Christmas tree, with everyone from Karl Lagerfeld, Alber Elbaz, and Louis Vuitton bringing their aesthetic to the hotel’s Art Deco lobby. This year, the hotel selected Daniel Lee, chief creative officer of Burberry, who has designed a Christmas tree celebrating craft, heritage, and festive wonder, decorating the 16-foot magnificent tree with vibrant bows crafted from surplus Burberry fabrics. The tree is also covered in wild foliage and thistle, Scotland’s national flower, as a nod to Burberry’s connection to the Highlands, where its cashmere scarves are produced, as well as brass bells, inspired by the house’s Equestrian Knight Design, and baubles handmade by a British glassblower. Sitting at the top is a gold crown, while the base features oversized floor-standing chess pieces and cosy cushions and blankets. Claridge’s Christmas tree, designed by Daniel Lee, Burberry Credits: Claridge’s Lee said…
