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This week, I checked in on the trends primed to drive the fragrance market in 2026. Additionally, Sacheu updates its C-suite with new additions, Pat McGrath goes up for sale, and Coty welcomes an interim CEO. Asian brands, savory aromas and Gen Alpha consumers are poised to dominate fragrance in 2026This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Work & Theory on December 23, 2025
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