On February 11 in NYC, join Glossy for AI Marketing Strategies, a one-day event where industry leaders will dive deep into marketers’ experiences with and emerging best practices for integrating AI tools into the key layers of the marketing process. Luxury brands spent much of 2025 experimenting with generative AI in marketing, but the year ended with a clear signal that consumer tolerance has limits. That tension came into focus on December 2, when Italian fashion house Valentino faced widespread criticism after posting an AI-generated video on Instagram promoting its Valentino Garavani DeVain handbag. The video, part of what Valentino described as a “digital creative project” developed with digital artists, featured surreal visuals of bodies and logos morphing around the bag. Despite being clearly labeled as AI-generated, the post drew hundreds of critical comments, with users calling the imagery “cheap,” “lazy” and “disturbing,” and accusing the brand of prioritizing efficiency over artistry.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
