How American Eagle ‘defined culture’ this year

This story was originally part of the 2025 Glossy 50 feature. Click here to see all of this year’s honorees. American Eagle dominated the fashion conversation this year — from the Sydney Sweeney jeans campaign that ignited a weeks-long debate (though references are still rippling through American popular culture today) to the collaboration with Travis Kelce, announced just after his engagement to Taylor Swift. Craig Brommers, American Eagle’s CMO, put it this way: “I’m most proud that we didn’t just participate in culture in 2025, we defined it.”Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Continue reading →