As a lifelong eczema sufferer, Tower 28 founder Amy Liu frequently heard from doctors the same advice, when it came to treating eczema flare-ups: take a bleach bath. “The smell of it, everything about bleach is kind of scary. It’s also really inconvenient,” said Liu. “I don’t know about you, but I don’t have a bathtub anymore.” Bleach baths are an established treatment for eczema, and involve soaking in a bathtub of bleach diluted with warm water. But as a beauty brand founder, Liu saw an opportunity to offer a product that could offer the benefits of a bleach soak in more convenient packaging: The result is the SOS Rescue + Relief Body Wash, Tower 28’s first foray into the burgeoning body-care market. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
