Who the heck is buying the wellness industry’s most expensive offerings? 

The wellness industry has a sticker shock problem.  This is evident in a few of the buzziest wellness releases in 2025, including $70 supplements, $500 red-light masks, $1,000-per-month wellness club memberships, and a longevity chamber that retails for $159,000. This is juxtaposed against a wobbly economy where the average American salary was $69,846.57 in 2024, and consumer sentiment was down 26.5% in May of 2025, according to the U.S. Social Security Administration and The University of Michigan, respectively. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

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