Beauty Briefing: Paula’s Choice makes a bet on longevity and sports with its first campaign of 2026

This week, I checked in on Paula’s Choice’s campaign centered on aging well and longevity. Additionally, Rare Beauty makes the jump to Ulta, and Vacation, Inc. eyes expansion.  Paula’s Choice taps into the longevity trend with a sports-centered campaign for 2026This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

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