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Welcome to the Executive Focus Group, a Glossy+ member-exclusive series driven by monthly focus groups with subject matter experts. The bi-weekly series offers actionable takeaways for business leaders navigating the rapidly evolving beauty and fashion industries. This month, Glossy brought together a group of leaders from brands investing in TikTok Shop. TikTok Shop has grown rapidly in the last two years, reaching 47 million shoppers as of spring 2025. The leaders who joined Glossy’s focus group spoke about investment in time, money and content needed to make TikTok Shop worth it.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Work & Theory on January 6, 2026
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