In March, Brazilian beauty brand Granado invited the perfume content creator and host of the Perfume Room podcast, Emma Vernon, to celebrate Perfume Week with an event at its Soho store. The event was part of the brand’s mission to introduce itself to the local market: The Prince Street store was still new to the neighborhood, having only opened in December, and Vernon was a recent convert to the brand, after encountering Granado’s perfumes for the first time on a trip to Lisbon. But Granado itself is hardly new to the beauty industry. Founded in 1870 in Rio de Janeiro, Granado is Brazil’s oldest body-care brand, with its perfumes, soaps and lotions appearing in bathrooms across the country. But despite its storied history, the Brazilian brand is still unknown to many American consumers. Granado is hoping to change that. “We were already in the U.K. and in France. And so many American consumers were coming to our [European] shops and loving the brand, and saying, ‘You have to sell in the U.S.,’” said Sissi Freeman, Granado’s director of marketing and sales. “On our website, we were seeing a huge demand coming from the U.S., and that was when we said, ‘I think now might really be the time for us to give another look at the market.’” Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
