2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 tournament has also returned for the 2026 edition: Mecca. “Beauty is the new pillar that we’re looking to incubate with Mecca,” said Roddy Campbell, director of partnerships and international business at Tennis Australia, of the Australian multi-brand beauty retailer, which returns as an official Australian Open sponsor for the second consecutive year. “Mecca is an iconic Australian band and very impactful in that Gen-Z demographic, in particular.” At the 2025 AO, Mecca provided gift bags to more than 800 players and 2,500 VIP guests. Organizers anticipate the 2026 tournament, which began on January 12 and will conclude on February 1, will welcome more than 1.2 million visitors to Melbourne. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
