Connecting with the Workforce Differently: How CNOs Can Get Involved with the Digital Town Square

With the increasing use of technology in healthcare, the communication methods between nurses and leadership have evolved to include social media. HealthLeaders spoke to Caitlyn Obrock, system director of workforce strategy and scheduling at SSM Health, and Andrea Zimmerman, marketing program manager at SSM Health, about the health system’s team of nurse influencers. Tune in to hear their insights. Pillar: CNOImage: Tags: communicationcommunityleadershipnursesnursingSecondary Pillars: CNOArticle Type: AnalysisPublished Date: Friday, January 16, 2026Hide sidebars: Render small main image: 

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