CIFF Super, CIFF's 66th edition. Credits: CIFF. Report A dusting of snow lined the street on the opening morning of Copenhagen International Fashion Fair (CIFF) as buyers made their way to the Bella Center for the 2026 winter iteration, held January 27 to 29. This season, the fair, celebrating its 66th edition, introduced a slew of new features designed to energise the event and support brands and retailers beyond the floor, a mission that was also evident in this year’s theme, ‘CIFF Super’. Upon entering, visitors were ushered into a pared back supermarket-inspired environment, with classic background music overhead and racks stacked with generic products lining the aisles. CIFF director Sofie Dolva told FashionUnited that the playful concept was meant to “create a context where brands are presented in a more relatable, everyday environment”. “Like walking through a supermarket, at CIFF, you see products in a familiar setting, but here it’s curated and inspiring. It’s about storytelling and giving visitors a new way to experience collections,” she noted. CIFF Super, CIFF's 66th edition. Credits: CIFF. Historically, CIFF’s summer edition sees higher attendance than winter, as noted by several regular exhibitors, with the first two days generally busier than the last, a trend that remained into this most recent season. Yet, Dolva explained that the fair’s international reach was actually growing, with visitors from the Middle East particularly impressed by the setup and presentation. She also noted strong growth from the Dutch market and Eastern Europe, while Asia, though often favouring…
