The foundation category is heating up. Estée Lauder just launched a reformulated version of its hero Double Wear Stay-in-Place Foundation, and Giorgio Armani released an updated version of its hero complexion product — the Luminous Silk Natural Glow Blurring Liquid Foundation. Celebrity makeup artist Mary Phillips’ makeup brand, m.ph by Mary Phillips, announced its version of the staple on Thursday — with ambitions to become Sephora’s No. 1 in the category, according to newly appointed CEO Hannah Beals. To do so, it would have to unseat Haus Labs’ Triclone Skin Tech Medium Coverage Foundation, according to an off-the-record source.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
