For a brand with more than 100 stores nationwide, choosing not to use them is an unexpected move. That was the case with J.Crew’s launch of The Rollneck Remix — a New York Fashion Week–timed collaboration with five emerging designers — exclusively through a four-day pop-up at 75 Spring Street and online, bypassing its broader retail fleet. The project invited Buci NYC, Collina Strada, Eckhaus Latta, Patrick Taylor and Tanner Fletcher to reinterpret J.Crew’s 38-year-old Rollneck sweater, a silhouette first introduced in the 1980s and trademarked for its cast-off, naturally rolled edges. Each designer was given creative freedom to produce ultra-limited interpretations.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
