Operators need to become even more focused as many think success relies heavily on changing the menu, updating the ambience, or putting out social posts to drive growth and revenue. But more is needed. Success will require technological investment, even through difficult times. Operators are facing a choice: strategic spending, or potentially empty venues and declining revenues. This focus will evolve from how to survive a difficult year to how to operate sustainably in a continuously low-growth environment. Cost cutting will be key for many, but not a silver bullet solution on its own. Tech-Enabled Operational Efficiency Improving operational efficiency will also form a key part of hospitality brands’ strategies. While each brand or venue’s benchmark for operational efficiency will differ – from high-volume city bars to neighborhood pubs and boutique hotels – the ultimate sign of success is dependent on whether the efficiencies being introduced support the creation of a better experience for customers from the moment they walk through the door, and whether revenue – and profits – are growing. Technology enables this operational efficiency and growth. Crunchtime’s UK Restaurant Growth Insights Report 2025 highlighted that almost a third of operators said their technology stack improved operational efficiency and increased staff productivity – clearly showing that it’s a strategic growth driver. This operational efficiency isn’t just about finding ways to tighten processes in order to cut costs, but also about ensuring that guests’ needs are addressed and that customer service can be excellent. Increasingly, tech-enabled operational efficiency will…
