Are beauty trade shows still worth it for brands in 2026?

For beauty and wellness brand leaders, there’s no shortage of trade shows to consider attending in 2026.  They include CosmoProf, Premiere, ExpoWest and BeautyWorld, plus LuxePack, MakeUpLA, IECSC, International Beauty Show and America’s Beauty Show, not to mention a laundry list of international shows in important markets like Korea, Germany and the U.A.E.  Trade shows have long been a pillar of the beauty industry — places to debut new launches and connect with distributors and buyers. But are beauty shows, which are notoriously demanding, competitive and expensive, worth it for brands in 2026?Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

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