On Monday, David’s Bridal announced the launch of a wholesale business focused on selling exclusive capsule collections by a handful of designers to boutiques. According to the company, the offering gives partners margins of at least 70% and fast fulfillment, plus the products, meant to retail for $1,000-$6,000, offer inclusive sizing. Ahead of the news, Glossy met with David’s Bridal CEO Kelly Cook at eTail West to learn more about the company’s growth and evolution plans, which also include opening shop-in-shops in department stores. Highlights from the interview, below, have been lightly edited for clarity. The company has been evolving pretty significantly. Tell me your current direction and what inspired it. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
