The 30-year-old occasionwear brand Lulus has been beefing up its wholesale strategy in the last month. After expanding into all 350 Nordstrom stores last month and expanding its product assortment in retailers including Urban Outfitters, it is now introducing two new places for customers to buy its dresses. The first, Amazon, is somewhat expected. Lulus joins formerly DTC brands like Everlane and Charlotte Tilbury in selling on Amazon in recent months. The second partnership is less expected. Starting this week, Lulus is now selling a selection of dresses on the online store of fellow brand Victoria’s Secret. For Lulus, which sells dresses for around $100, the appeal of selling on Victoria’s Secret is the same as working with any of its other wholesale partners, like Dillard’s or Nuuly: customer acquisition.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
