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This week, I checked in with U.K. wellness leader Ancient + Brave for takeaways from its official U.S. launch, which included a multi-week pop-up in Los Angeles, influencer partnerships and OOH advertising. I sat down with Hannah Rowe, head of U.S. marketing, to unpack the wins, lessons and takeaways from the February launch. Additionally, the founder and CEO of Tarte Cosmetics launches a supplement brand, heritage water filter brand Brita invests in an up-and-coming shower filter company, and wellness patches top social media’s fastest-growing 2025 wellness trends.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
Work & Theory on March 18, 2026
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