Taco Bamba, the cult-favorite chef-driven taqueria with 16 locations in DC, Maryland, Virginia, North Carolina, and Tennessee, announces the launch of an app and accompanying loyalty program. Powering the experience is Thanx, Taco Bamba’s app, online ordering, and loyalty partner. Unlike plug-and-play platforms, Thanx builds around the brand, allowing a concept as distinct as Taco Bamba the freedom to ensure these key digital interfaces match the irreverent energy customers find in the restaurant. The Taco Bamba app is now available for download on the App Store and Google Play marketplace. “At Taco Bamba, my focus is on growth and development of our talent and our business,” says CEO Michael Pereira, “and our loyal customers are the reason that growth is possible in the first place. Launching the Taco Bamba app allows us to honor those fans who’ve been with us from the beginning, while building the infrastructure we need to connect with guests across new markets.” With the app’s release comes the launch of Taco Bamba’s new loyalty program, Bamba Nation. Members earn 10 Bamba Bucks for every $1 spent on eligible purchases, unlocking free menu items, branded merchandise, and more as points accumulate. Customers can also achieve annual status levels based on Bamba Bucks spent within the calendar year. The tier levels are as follows: Bamba Curious: All new members earn free grilled guacamole and chips just for joining. The Bamba Curious earns Bamba Bucks which can be redeemed for rewards and exclusive offers. Bamba Head: For the loyal Taco Bamba fan.…
