There were two things that could be all but certain when Alix Earle finally launched her brand on March 31: that it would sell out — which it did, in a matter of hours — and that it would be picked apart. After much speculation, Reale Actives debuted on Tuesday morning with four products: a cleansing balm ($29), an exfoliating gel cleanser ($28), a mandelic acid serum ($39) and a barrier-strengthening moisturizer ($36) — all aimed at supporting acneic skin. When Earle’s Glossy 50 profile ran in November 2023, she had amassed millions of followers in less than a year. At the time, I wrote, “Her candor about her struggles with acne and her journey taking Accutane also contributed to her climb.” That same candor helped set the stage for Reale Actives, but it also primed the criticism that would follow.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
