Dockers spring 2026 campaign imagery. Credits: Dockers / Authentic Brands Group. Interview Just over a year ago, Dockers began a major ownership transition from Levi Strauss & Co. to Authentic Brands Group, ushering in a new era for the khaki-centric label. Even before the deal was finalised in March 2026, Authentic moved swiftly to deploy its signature business model, appointing distribution partners to oversee regional operations across Europe and Central America. This reliance on third-party operators mirrors strategies used across Authentic’s expanding portfolio of lifestyle brands, where Dockers was seen as a natural fit. The approach further reflected broader ambitions to accelerate international growth, alongside plans to expand the brand’s category offering. To gain deeper insight into this strategy, FashionUnited spoke with Jarrod Weber, the group's global president of sports and lifestyle, who discussed category diversification, an e-commerce revamp, and scaling the business in a measured, intentional way. What are Authentic’s immediate priorities for Dockers now that the acquisition has officially closed? Our immediate focus is on strengthening Dockers’ foundation while unlocking new avenues for growth. Dockers is an iconic brand built on the Original Khaki, which redefined casual dressing and remains central to its identity. We see an opportunity to both deepen engagement with its loyal, long-time consumer while accelerating momentum with a younger consumer drawn to its evolving design aesthetic. From a partner network standpoint, we are prioritising the alignment of strong regional operators in key markets in North America, alongside driving international expansion. At the same time,…
