Luxury Briefing: Kering’s brand-by-brand reset, from Gucci to McQueen

This week for the Luxury Briefing, I tuned in to Kering’s Capital Markets Day, where CEO Luca de Meo laid out a detailed plan to reset each of the house’s brands, from Gucci’s product overhaul to McQueen’s store cuts. Also, ShopMy is betting on text-a-human styling, and Kendra Scott is shaking up its executive team. Plus, news to know. For tips or comments, email me at zofia@glossy.co. Kering’s reset under Luca de Meo is specific: fewer products, fewer stores and a much tighter definition of what each brand is supposed to do.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

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