CEO interview Sporthaus Schuster in Munich Credits: Sporthaus Schuster Community rides, new brands and a growing interest in races beyond the Tour de France show that cycling has become a trend sport, much like running. It inspires both city dwellers and people in the countryside. Sporthaus Schuster – a renowned, family-owned sporting goods retailer based in Munich, Germany – has recognised this and realigned its bike category. Until now, the approximately 400 square metre retail space, dedicated to a head-to-toe approach for road cycling, mountain biking and commuting, was not so clearly divided into these individual themes. This changed with the reopening this week, which will also see the “road bike” segment grow by 50 percent. A total of 50 brands can be found in the cycling department, eleven of which are in the textile sector. These include Café du Cycliste from France and the German brands Gonso and Fingerscrossed. However, bicycles are not part of the range. Managing director Konstantin Rentrop explains why the Munich-based sporting goods retailer has decided to reorganise its range right now. He also discusses which other sports are currently popular and how the company is dealing with competition from large sports chains. Konstantin Rentrop Credits: Sport Schuster Why did you decide to expand the bike segment so prominently right now? We have been covering the bike theme holistically for a long time. What is new, however, is the sharpening of our profile. As a sports house in Munich city centre with 5,000 square metres…
