AEO may be the new SEO. With search engines like Google, we’re getting a single AI answer to our queries at the top of search result now. Optimizing for that result is called Answer Engine Optimization (AEO), rather than search engine optimization (SEO). And Later, an intelligent influencer marketing company, has launched creator AEO. The creator AEO is built specifically for creator marketing and helps brands shape how they appear across large language models and AI-powered discovery through trusted third-party content and creator-driven conversations. The launch further expands Later’s growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimize influencer marketing performance using first-party creator and commerce data. As consumers increasingly shift from traditional search to AI-generated answers, brands face a new reality. According to research, only 10% of AI-search references come from a brand’s own site. The majority of what AI says about a brand is informed by external content such as creator posts, online communities, and editorial coverage. This creates a significant opportunity for brands to influence AI-generated discovery through creator marketing and trusted third-party conversations. To support brands in navigating this shift, creator AEO enables companies to identify visibility gaps, activate creators strategically, and measure how visibility evolves across answer engines over time. Powered by the company’s predictive intelligence engine, Later EdgeAI, the offering is built on Later’s rich dataset spanning 136 billion annual social content impressions. “Consumer behavior is rapidly shifting as more people turn to large language models to discover brands,” said Scott Sutton, CEO of Later,…
