Hair accessories company Durham Brands has transformed its warehouse operations thanks to a partnership with supply chain technology firm Infios. Together, the companies oversaw a systems overhaul that has helped the fast-growing consumer packaged goods (CPG) firm scale rapidly, improve accuracy, and deliver record-breaking peak-season performance.All it took was a new warehouse management software (WMS) system. Durham Brands, which goes to market as Gimme Beauty, implemented Infios Warehouse Management (WM) last year, upgrading from a legacy system that relied heavily on manual processes. The transition has helped the company keep pace with its double-digit growth rates of the past five years and position itself for even more growth ahead.“This strategic move was more than a system upgrade; it was a meaningful shift in how we operate,” Jeff Durham, CEO of Durham Brands, said in a statement describing the project. “We scaled through our biggest volume surge in company history without adding labor, and we improved accuracy and created opportunities to promote from within. The impact continues to compound across the business.”PICKING UP THE PACEDurham Brands is a Salt Lake City-based, family-owned business that specializes in hair accessories—bands, brushes, clips, curling products, and the like. The company has experienced more than 30% year-over-year growth for the past several years, supplying major retailers such as Target, Walmart, Kroger, and Ulta Beauty. As the company’s order volumes, SKU (stock-keeping unit) complexity, and warehouse footprint expanded, it outgrew its legacy warehouse management system, which relied on manual processes and disconnected workflows across picking, packing,…
