In its early days in France, where it opened its first store in 1865, Printemps was “revolutionary,” said Thierry Prevost, CEO of Printemps America, during a fireside chat at a Glossy+ member event at Printemps New York on Thursday. For example, it was one of the first retailers on the Left Bank to open on the Right Bank, plus it was among the first department stores to have an escalator and electricity. Now, amid its U.S. expansion, Printemps continues to go against the grain. For example, Prevost prefers to refer to its local retail concept as an “apartment store,” rather than a department store, thanks to its more free-flowing setup, which allows various styles, brands and price points to live in single displays. This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.
