Rashi World: An Australian Swimwear Brand Prioritizing Sun Protection

HQ: Bondi Beach, AustraliaFounder: Anna FellerSocial:InstagramCategory: SwimwearE-comm:rashiworld.comPrice Range: $155 – $355Hero Product:Short-Sleeved Crop Tee ($195)PR Representation: Lucky ChalmHow to get in touch: info@rashiworld.comOrigin StoryFounded in 2025, Rashi World was born in Bondi Beach’s coastal rhythm yet inspired by a global mindset. Championing fashionable sun protection, each piece offers UPF 50+ coverage, blocking 98% of harmful UV rays, which in Australia can be up to 10 times stronger than elsewhere in the world. Providing pieces to layer over your bikini to maximize your time in the sun while keeping you protected, the brand sits at the intersection of fashion, function and philosophy.

Continue reading →