Six months after entering four Ulta Beauty stores, Stripes Beauty is expanding into 448 locations, marking the Naomi Watts-founded menopause care brand’s first major national retail rollout. Across the 448 stores, beginning July 26, Stripes will expand its in-store assortment to five products spanning skin care, body care and intimate wellness: Rich & Tight Ultra Hydrating & Firming Peptide Body Butter, The Full Monty Squalane Hydrating Vitamin C Body Oil, Vag of Honor Feminine Hydrating Gel, Oh My Glide Intimate Oil and Dew as I Do Moisturizer. The brand’s full assortment, which also includes hair care and supplements, is available through Ulta.com and the Ulta Beauty app. The expansion follows a short pilot that began in January across Ulta’s four Wellness by Ulta Beauty boutique locations. In the wider 448-store rollout, Stripes will be merchandised as a dedicated brand assortment within Ulta’s existing wellness sections, with more prominent display units expected later this year.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
