Source Fashion July 2026. Credits: Source. Source Fashion has wrapped what was its largest edition to date following a change in location to Excel London, where the fair could adopt a significantly expanded format to house global manufacturers, UK suppliers and fashion buyers. New Sri Lanka and Jordan pavilions confirmed for January 2027 The three-day event brought together 305 exhibitors from 19 countries, while organisers reported increased footfall and a 20 percent rise in high-value buyers, those with purchasing responsibility exceeding 250,000 pounds. Attendees included buying teams from Next, John Lewis, Debenhams Group, Asda, Matalan, Tesco, Reiss, River Island, TK Maxx, Harvey Nichols, Fred Perry, Hackett, Moss Bros, Never Fully Dressed, Omnes, Bluebella, Percival Menswear and Perry Ellis, among others. Source Fashion July 2026. Credits: Source. The relocation to Excel enabled the introduction of new features, including the first Vietnamese Pavilion, an expanded British Pavilion and a broader international exhibitor mix spanning Europe, Asia, Africa and the Americas. Organisers said the larger footprint will support further growth, with new pavilions from Sri Lanka and Jordan already confirmed for January 2027, alongside an expanded textiles offering and continued collaboration with the UN Women's programme in Egypt. Buyer shift towards long-term strategies Buyer activity over the three days reflected a shift towards long-term sourcing strategies rather than transactional purchasing. Discussions focused on traceability, supply chain resilience, durability, flexible production models and nearshoring, with brands also exploring ways to balance cost pressures with sustainability and regulatory requirements. Speaking to organisers, Victor Vala, sustainability…
