Thirteen-year-old American Giant has been at the forefront of the conversation around apparel manufacturing in the U.S. since before tariffs brought the issue to the forefront. The company, founded by Bayard Winthrop in 2012, built its name on its made-in-America products, especially the Classic Full Zip Hoodie, which became its most popular item. As of 2025, American Giant has sold more than 1 million hoodies, entirely made in the U.S. Now, the company is relaunching its hoodie with new materials, a new design and a slightly higher price point. Releasing on Tuesday, the new version of the Classic Full Zip Hoodie will be sold in American Giant’s direct channels. According to Winthrop, the hoodie was “the reason the company made it” through the early years of its existence. It has been widely praised in fashion and apparel media publications, with both Slate and Forbes calling it “the greatest hoodie ever made.”Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
