Joe Marler revealed as the latest brand ambassador for wellness pioneer Ancient + Brave in hilarious new film Alongside long-standing brand fan and ambassador Davina McCall, the much-loved Celebrity Traitors star is seen embarking on a wellness routine like no other London, (26 December 2025) – Ancient + Brave, the female-founded B Corp-certified wellness pioneer and one of the UK’s five fastest-growing companies, announces the exciting and unexpected addition of England rugby star Joe Marler as its latest brand ambassador, in a hilarious video with long-standing brand champion Davina McCall. Known for his unfiltered humour, open approach to wellness and recent fan-favourite appearance on The BBC Celebrity Traitors, Joe partners Davina in the brand’s new year campaign, “Resolutions Worth Nourishing.” Launching 26th December on YouTube, the campaign sees Joe and Davina exploring a new approach to New Years Resolutions, rejecting those which take joy out of life in favour of those which enable us to truly thrive. In this quirky film, Davina announces her resolution to age disgracefully and enlists Joe as her trainee, guiding him on a wonderfully weird wellness journey and teaching him the rituals that help her to achieve her disgraceful goal; from wearing sequins for no reason, to the primal catharsis of screaming into the woods and, of course, a scoop of collagen in her tea daily. With this refreshing duo, Ancient + Brave demonstrate that wellness is not about perfection or sacrifice but the pursuit of happiness, and that new year is the perfect time…
