Coffee has always been an evolving category but as we look ahead in 2026, the changes feel more practical and personal than ever. Today’s guests aren’t just looking for a quick caffeine boost; they want a coffee experience that fits into their routines, supports their lifestyle and feels familiar and welcoming. That shift is shaping everything, from what goes into the cup to the coffee shop environment. After more than 25 years in the food and beverage industry and now as president of Dunn Brothers Coffee, I’ve seen trends come and go. What stands out about this moment is that consumers are driving the change. Protein-forward coffee drinks are gaining traction because people are treating coffee as fuel, not just a treat. At the same time, convenience continues to matter, with drive-thrus and digital ordering playing a larger role in consumer habits. But drive-thrus and off-premises ordering don’t tell the whole story—even as technology and automation become more important, guests still want connection. They want spaces that inspire heartfelt interaction, where guests can sit, meet and feel part of a community. Dunn Brothers Coffee has never abandoned that in-shop experience, and we see that balance between efficiency and authenticity becoming one of the most important conversations in coffee moving forward. Product Trends One of the clearest product shifts shaping coffee right now is the rise of functional beverages, particularly protein-forward coffee. What began as a niche offering has quickly moved toward the mainstream as guests look for drinks that deliver…
