As brands look for new ways to break through consumer fatigue and deliver value, Cowboy Chicken is dialing up comfort — literally — with the launch of its Mac-n-Cheese Hotline. Now live at 903-5CHEESY, the free hotline combines humor, emotional connection and bold value messaging, offering callers a playful escape while unlocking free Mac-n-Cheese Bowl offers tied to Cowboy Chicken’s limited-time Mac-n-Cheese Bowls, available through March 8, 2026. The hotline allows callers to self-select their experience, choosing from options that include cheesy encouragement, jokes, music and a chance to vent — all culminating in the ability to receive a free Mac-n-Cheese bowl code via text. The concept is designed to meet guests where they are emotionally while driving trial of a new menu platform. “We wanted to be bold with this launch,” said Kim Jensen-Pitts, chief marketing officer at Cowboy Chicken. “With consumers feeling stretched and selective about where they spend, we knew we had to get creative—and frankly aggressive—with value. The Mac-n-Cheese Hotline lets us cut through the noise, connect on a human level and put a craveable comfort dish directly in guests’ hands.” In addition to the hotline, guests can visit CowboyChicken.com/macandcheese/ to choose the comfort they’re craving and receive a special offer tied to one of Cowboy Chicken’s new Mac-n-Cheese Bowls. Each option unlocks a free bowl with code CHEESY26, including: Smoky Brisket Mac-n-Cheese Bowl for moments that call for a hearty reset Chicken Bacon Mac-n-Cheese Bowl when a warm, familiar comfort is needed Crispy Buffalo Mac-n-Cheese Bowl for a bold adventure or a game-day-style…
