The Nue Co. has a new home. On Sunday, the wellness brand will launch its mood-boosting fragrances at Ulta Beauty. “We haven’t been playing into the fragrance playbook with discovery sets or 1-milliliter [samples] or travel sizes or any of that. Much of our growth has come organically,” said Jules Miller, founder of The Nue Co. “I would say, over the last 12 months, our community has been begging us to really play into that fragrance playbook, which [means offering] these different formats and SKU sizes — but also, having a retail partner.” Following the Ulta debut in January, The Nue Co. fragrances will roll out to 1,100 Ulta stores across the U.S. by April, including placement within Ulta’s new wellness-oriented shop-in-shop concept. For the Ulta launch, The Nue Co. developed three discovery kits exclusive to the retailer, with prices ranging from $45-$110. It also created 10-milliliter, travel-sized formats of its eight scents, which will retail for $38 each. The brand’s 50-milliliter bottles will also be available at Ulta. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
