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Last week, your Instagram likely felt like a time capsule. Perhaps you participated, too, reminding your friends, family and other followers what you looked like 10 years ago, when eyeshadow palette launches were constant occasions, brows were blocky and “on fleek,” and contour and highlighter were applied in equally heavy doses. Since 2016, however, makeup has skewed increasingly lighter and more natural. Today, we describe the dominating aesthetic as “no-makeup makeup” or “clean girl.” It’s had a long reign.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
Work & Theory on January 24, 2026
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