Large-scale matador artworks at Beast & Butterflies Downtown restaurant bring the restaurant’s Spanish-inspired concept to life. The dramatic designs echo that heritage and spirit as well as create a stronger connection between what guests see, feel, and taste, explained Krista Birnbaum, Senior Art Curator at Eaton Fine Art, which curated the art collection for the restaurant located within the reimagninged M Social Hotel New York Downtown in the Financial District working with interior design firm Mazzarini & Co. Diners are looking for places that feel special and memorable and statement art helps restaurants stand out while giving guests something to connect with, in addition to the food and beverage menu, she noted. “People want more than a meal when they go out. They want an experience they’ll remember. A thoughtfully curated art collection helps create that feeling the moment a guest walks in. It sets the tone, creates energy, and gives the restaurant personality without distracting from the chef’s creativity. Art helps create that emotional connection. It adds personality, sparks conversation, and helps transport people into the concept.” Express the Concept through Art For the Beast & Butterflies project, the design team had a clear vision from the start, which helped create a smooth and thoughtful collaboration, Birnbaum said. “The best partnerships are collaborative from day one. We see ourselves as part of the creative team. Our collaboration is to understand the concept and then express it visually through art. That means learning about the cuisine, the neighborhood, the atmosphere…
