How Zac Posen is changing consumers’ perception of Gap style

This story was originally part of the 2025 Glossy 50 feature. Click here to see all of this year’s honorees. All-American, sure. Happy, yes. Even iconically cool. But fashion with a capital “F” has rarely been used to describe 56-year-old Gap — until Zac Posen joined the company in February 2024.  Since then, the brand’s new GapStudio line — best described as a fashion playground for Posen — has been seen on a slew of red carpets and A-list celebrities, driving buzz and demand while challenging consumers’ perceptions of Gap style. Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

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