If CNOs don’t enter the social media conversation, they will be left behind, says this nurse leader. In the last few years, the world of nursing has changed drastically in a number of ways. With the increasing use of technology in healthcare, the communication methods between nurses and leadership have evolved to include social media. Now, CNOs need to stay ahead of the curve and insert their leadership voices into the conversation. According to Caitlyn Obrock, system director of workforce strategy and scheduling at SSM Health, it’s important to meet new generations of nurses where they’re at with communication. “As much as we love our emails and communication boards at the hospitals and ministries, it’s really important to know that our future generations as well as [the] current workforce are within the social media platforms,” Obrock said. “If we’re not having a presence or a space [on those platforms], we’re missing a huge opportunity to not only share about our hospital and our brand, but also the overall nursing workforce.” Andrea Zimmerman, marketing program manager at SSM Health, explained that during the pandemic, there was a huge shift in how social media was used with the rise in popularity of short form video as clinicians began to share what it was like to work in healthcare. Many began to criticize nursing online, so much so that Gen Z nurses were not wanting to go into nursing, Zimmerman explained. googletag.cmd.push(function() { googletag.display(“dfp-ad-hl_native1”); }); “We wanted to join the conversation and shine…
