On Thursday, David’s Bridal launched an ambassador program dubbed David’s Style Squad. The idea is to treat included creators, customers and store associates as part of the same performance channel, paid based on their ability to convert. “We look at this the same way we look at paid search or paid social,” said Lisa Horton, chief communications and creative officer at David’s Bridal. “It has to perform.” Participants earn 5-15% commission per sale of items they post, with top performers eligible for up to 20%. Selling is tracked through individualized affiliate links and promo codes, and performance determines who earns more and whose content gets amplified. Store associates earn the same commission rates and receive the same incentives and resources as external creators.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
