Blue Monday may mark the emotional low point of winter, but for many Americans, the pressure often starts the day before. As trends like “Sunday Reset” and “Sunday Scaries” shape how people approach the end of the week, Sunday was once the pause button, now it carries the weight of what’s next. With the nationwide launch of “Sundays by KFC,” KFC is reclaiming Sundays as a comfort-first ritual, giving fans a reason to look forward to the end of the weekend every Sunday. First introduced as a one-day pop-up in New York City, “Sundays by KFC” is now expanding nationwide as a recurring, digital offer built for real life. Each Sunday, KFC will offer app-based deals designed for how fans wind down at home and close out the weekend on a high note. Throughout January and into February, those offers will range from smaller individual meals to shareable buckets made for families and football watch parties. “We didn’t want Sunday to feel like a cheat day,” said Melissa Cash, KFC U.S. CMO. “We wanted it to feel intentional. ‘Sundays by KFC’ is about pairing real comfort with real value, without asking people to compromise or feel guilty about it.” That flexibility matters, especially as many Americans rethink rigid food rules at the start of the year. New data shows that of those who set New Year’s food goals, 58%* say they feel guilty when they break them. At the same time, Sundays are already seen as a release: 28% say…
