Luxury Briefing: Vêtir aims to bring luxury brands into the AI era

In this week’s Luxury Briefing, a look at recent AI-focused moves by Macy’s and ways luxury brands are edging into AI styling to sell head-to-toe looks. Also, a check-in with Launchmetrics CEO Michael Jais on how LLMs are changing data tracking for fashion campaigns. Finally, executive moves at OTB, and news to know from PVH, Kering and Rent the Runway. For tips or comments, you can email me at zofia@glossy.co. This week, Macy’s brought AI shopping assistants closer to the retail sales floor.This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.

Continue reading →