Main Squeeze Juice Co., the plant-forward restaurant brand known for real, fresh ingredients and customizable nutrition, announced the launch of premium whey and collagen add-ins in partnership with 1st Phorm, giving guests more ways to personalize smoothies and meals for strength, recovery, and satiety—while keeping clean standards at the core of its menu. “This expansion of our menu reflects evolving dining habits, as more consumers seek flexibility, performance, and nutritional benefits alongside plant-rich eating to support their functional wellness,” said Jennifer Dodd, CEO of Main Squeeze Juice Co. “The new premium add-ins allow guests to tailor meals for strength, recovery, and satisfaction without sacrificing ingredient standards.” Today’s guests increasingly want nutrition that fits their goals—without rigid rules. Adding high-quality whey protein options to a plant-forward base helps support muscle maintenance, everyday energy, and long-term wellness while prioritizing ingredient integrity. With the new add-ins, guests can add up to 11g more protein to a smoothie—bringing total protein to as much as 43g in a single drink (for example, the Performance Chocolate PB Smoothie). Guests can choose a Performance Whey Smoothie for $10.99, or add a scoop of whey protein to any smoothie for $2. Whey protein and collagen add-ins are available now, alongside pea protein and nutrient-rich superfoods such as spirulina, hemp, matcha, bee pollen, and more at participating Main Squeeze Juice Co. locations. The post Main Squeeze Juice Co. Now Serving Premium Whey and Collagen Add-Ins appeared first on QSR Magazine.
