MCo Beauty’s parent company is aiming to repeat the brand’s runaway success in the states. In 2024, Vidacorp acquired the Australian beauty brand Nude by Nature, which is now 15 years old. Vidacorp also owns and operates MCo Beauty, best known for beauty dupes. This week, Nude by Nature launched stateside, at 1,900 Walmart locations, with 94 SKUs across eye, face and lip, each priced under $14. Its hero products include the Hydra Stick Lip & Cheek Colour ($8.97), the Natural Glow Loose Bronzer ($11.97) and the Lip Oil ($9.97). “MCo Beauty brings access to luxury; Nude by Nature is bringing access to clean beauty,” said Meridith Rojas, who serves as CMO for both brands in North America.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
