This story was originally part of the 2025 Glossy 50 feature. Click here to see all of the year’s honorees. When Coach CEO Todd Kahn talks about the brand, he rarely starts with the product. For him, the brand is about emotion and identity. “We call it expressive luxury,” he said. “It’s about putting the consumer at the center.” That focus has powered one of fashion’s strongest runs. In 2025, Coach remained the main driver of Tapestry’s growth, with its first quarter, from July 2025 to September 2025, marking its best in two decades. Sales rose 21% overall, with North America up 26% and Europe up 39%. The brand added 1.7 million new customers in the quarter, led by Gen-Z shoppers, who Kahn said are changing the way Coach thinks about design and storytelling.Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.