Pitti Uomo in Florence Credits: Ole Spötter for FashionUnited This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such as Japanese brands Soshiotsuki and Shinyakozuka, as well as Paris-based Hed Mayner. Dedicated areas focusing on various regions like China, South Korea and Scandinavia also contributed to this. Pitti's international relevance continues as number of UK and US buyers rises The total number of exhibitors was lower, in contrast. Last January, 770 brands exhibited. Raffaello Napoleone explained to FashionUnited that this was partly due to a smaller exhibition area, as construction work is taking place in several locations on the trade fair grounds. The CEO of the trade fair organiser is constantly working with his team to optimise the various formats. In the future, this could mean integrating the Pitti Bimbo children's fashion fair into the menswear concept. Napoleone stated the reason for this is that many buyers who cover both sectors choose one event rather than travelling to Florence twice. Furthermore, the international focus is set to be expanded even further. Overall, the head of the trade fair drew a positive conclusion on Thursday afternoon, after the two busiest days had passed. According to a statement from Napoleone, the number of international visitors on Thursday afternoon reached a…
