Post-acquisition, Dr. Squatch plans to become an ‘icon brand’

This story was originally part of the 2025 Glossy 50 feature. Click here to see all of this year’s honorees. In June, men’s personal care brand Dr. Squatch was acquired by Unilever for $1.5 billion, making it one of the biggest deals in beauty and personal care this year.   “I joined the company back when we were just a four-person startup [in 2019] working from an apartment in Venice [Beach, California],” said Dr. Squatch CEO Josh Friedman. “It’s been an incredible journey, and we continue to just see huge potential.” Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

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