Potbelly, the iconic neighborhood sandwich shop, announced the opening of its first location in Southeastern Virginia, bringing the brand’s signature neighborhood charm and well-loved menu to the Kempsville area. The opening marks the brand’s expansion into the Hampton Roads region, joining more than 20 shops located in northern and central Virginia and Washington, D.C. metro area. Opening on January 20, 2026, the new Potbelly shop is located in the Fairfield Shopping Center at the heart of Kempsville’s bustling retail hub. With its close-knit community and thriving retail scene, Kempsville is an ideal location for Potbelly to introduce its welcoming dining atmosphere and beloved menu offerings. Featuring its lineup of delicious sandwiches and wraps, classic salads, hand-dipped shakes, and freshly-baked cookies, Potbelly is poised to become a fan-favorite choice for local families, students, and shoppers. The new shop also offers a convenient drive-thru, an added benefit for busy Virginia Beach residents, commuters, and visitors on the go. Potbelly Sandwich Shop of Kempsville is owned and operated by the Premier Eats Restaurant Group, a locally-based and experienced multi-unit restaurant operator. As longtime fans of Potbelly, the group is dedicated to growing the brand’s presence in Hampton Roads, Virginia. The Premier Eats team brings a passion for great food and a warm, neighborhood-focused dining experience with a mission to make Potbelly a friendly gathering place for their hometown. “We’re proud to open our doors as the flagship Potbelly location in Virginia Beach,” said Austin Baker, General Manager. “Whether going through the drive-thru or sitting…
